1. When I think of sales based on price elasticity, I think of cable, phone, and internet carriers. I recently changed carriers because the price of my current carrier was getting too high. It was an easy decision to make since other companies are offering very similar products. I believe demand for such products is becoming more price elastic since there are now so many close substitutes and it's easy to get the same service for less money.
2. I find the fact that a linear demand curve can have varying degrees of elasticity a bit confusing. When using the table of data and doing each equation, I see that indeed the elasticity does change. But I find it difficult to understand the concept on a more abstract level.
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